| Address: | 5 Hope St, Ormiston QLD 4160, Australia |
|---|---|
| Postal code: | 4160 |
| Phone: | 0412 957 605 |
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BRANDED MARKETING & EVENTS is located in Redland City of Queensland state. On the street of Hope Street and street number is 5. To communicate or ask something with the place, the Phone number is 0412 957 605.
Branded Marketing Events (BMEs) are experiences initiated by organisations for the explicit purpose of communicating a branded marketing message to consumers (Drengner, et al., 2008; Whelan & Wohl ...
The foundation for the concept of Branded Marketing Events (BMEs) lies within the marketing events literature (Whelan and Wohlfeil, 2006; Drengner et al ., 2008) and draws Downloaded by Deakin ...
The purpose of this paper is to introduce the term branded marketing events (BMEs), and examine the role of its experiential components as a strategic tool for the facilitation of customer brand engagement. This study examines five experiential components of BMEs at events held in Australia and France to determine their respective impact on customer brand engagement.,Surveys were distributed ...
At Sweeter, we know that engaging consumers in the marketing process is the most effective way to elevate a brand's credentials and visibility. With over 25-years in the marketing and advertising industries, plus 12 years as talented event producers, we have refined the exciting process of helping brands create life-long, enthusiastic and ...
Purpose The purpose of this paper is to introduce the term branded marketing events (BMEs), and examine the role of its experiential components as a strategic tool for the facilitation of customer brand engagement. This study examines five experiential components of BMEs at events held in Australia and France to determine their respective impact on customer brand engagement. Design/methodology ...